What is SEO?
Short for search engine optimization or search engine optimizer, SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic towards the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
How does it work?
1. We determine the highest possible searched term for your your website and analyze the content and structure of your website. We also choose which search engine will be be targeted. In most instances we will choose Google as Google sets the norm in most instances. We can actually target any search engine (YAHOO, BING, ANANZI etc.) we like and will be advised by you in this regard.
We program our SEO software for a specific keyword combination for which we want to get a top 10 results.
2. We then conduct a SEO audit through which we analyze a specific page of your website or your website in general.
The software then analyze all the relevant and important ranking elements on your website as well as the links to and from your website and calculate a ranking score through complex mathematical analysis based on the retrieved information. The better the SEO ranking score, the more likely it is that your website will be listed on Google’s first result page at best or an improved search result at worst.
3. Our software tells us in detail where to improve:
If your website does not have a 100% SEO score, we will apply suggested changes to the content of your site – i.e. say the same thing diffently, harvest more appropriate incoming or outgoing links.
4. We apply changes to the content of your web page:
Remember that a website needs content to be “seen” or considered by search engines. In the final step towards search engine optimization of your website, we change your web page content according to the suggestions of our software until we have exhausted the SEO improvement suggestions. In simple terms, this means that our software compared the content, ranking or standing and technical SEO score of your website against the TOP 10 websites on Google or any other chosen search engine, for a specific keyword combination. We then adopt the suggested changes in order to bring your website in line with the best of the best thus pushing them down in search results and your website up in search results.
That’s it…, No tricks…, No catch…, No strings attached…, SIMPLE MATHS! Your website should and could be on the first page of Google for a specific keyword combination and that is what we are here for.
A proper SEO top 10 ranking result should be for the keywords of your choice and it should be for the regular, unpaid search results.